Aptem Feature Feedback policy

At Aptem, we are committed to developing products that genuinely support training providers, employers, and learners. Your feedback helps us understand what matters to you, why it matters, and how we can continue to improve our solutions.

Note: This policy covers product feedback about future improvements to Aptem.
To report a bug or request support using Aptem, please contact the Aptem Support Team or visit the Aptem Help Centre.


Why share product feedback

Your feedback helps us:

  • Understand your current experience of Aptem.

  • Identify opportunities to improve our products and workflows.

  • Prioritise the areas that will deliver the most value.

  • Explore new ideas and validate where innovation is needed.

We consider both usage data and qualitative feedback to make informed decisions that benefit our wider customer base.


How to share product feedback

You can submit feedback in several ways:

  • Feature Feedback portal through Aptem Community(where available): submit suggestions, vote on existing ideas, and share comments.

  • In-product prompts: provide contextual feedback from specific pages or features.

  • Customer surveys such as NPS or targeted product research surveys.

  • Conversations with your Customer Success Manager or through research interviews.


What happens to your feedback

All feedback, whether submitted in the portal, in-product, through surveys, or via conversations, is centralised and reviewed by our product teams. Once received:

  1. Feedback is routed to the appropriate Aptem product team.

  2. Product team review new feedback regularly, assessing themes, impact, and frequency.

  3. Usage data and customer insight are evaluated together to broaden our understanding of the problem or opportunity.

  4. Where themes emerge, initiatives are created to group related feedback, helping us understand demand.

  5. Initiatives may progress into discovery, further validation, or the product roadmap.

Ideas may be shared publicly in the Feature Feedback portal when:

  • They align with our roadmap.

  • They receive significant interest and require broader customer validation.


How we group and evaluate feedback

By grouping feedback under initiatives, we can:

  • Understand demand across customer segments.

  • Prioritise initiatives using both qualitative comments and quantitative indicators.

When an initiatives gains traction, it may:

  • Enter research and discovery.

  • Trigger targeted research with specific customers who contributed feedback.

  • Move into the Aptem roadmap and the Feature Feedback portal.

  • Transition to development.


Research and communication

If your feedback relates to an initiative that is being explored or developed, we may contact you for further insight. This may involve:

  • Email follow-ups.

  • In-product surveys.

  • Invitations to join research interviews.

Participation is optional.

You can also use the Feature Feedback portal through Aptem Community (where available) to review areas we are exploring, add votes and comments, and share additional feedback.

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